The Practice: Marketing

Cetera Preps Advisors to Reap Benefits of New SEC Marketing Rule

August 11, 2022No Comments

The firm will be training its advisors on the rule beginning in September, according to director of regulatory affairs Mark Quinn.

Most Advisors Favor LinkedIn Among Social Media Sites

August 10, 2022No Comments

The Covid-19 pandemic accelerated the use of digital communications, according to Investment Advisor Association chief executive officer Karen Barr.

Fidelity Taps Instagram Influencers to Reach Women

August 8, 2022No Comments

A social medial campaign that involved influencers with at least 100,000 Instagram followers is part of a broader appeal Fidelity is making to women.

Robinhood CEO: Schwab's Not Buying Us, We’ll Do the Acquiring

August 5, 2022No Comments

Vlad Tenev dismissed the possibility of the firm getting acquired by Charles Schwab or by the crypto exchange FTX.

Matt Damon, Tom Brady Endorsing Crypto? Watch Out

August 3, 2022No Comments

Bitcoin is down 60% since Matt Damon endorsed cryptocurrency exchange Crypto.com, while Mike Tyson’s non-fungible tokens have dropped 99%.

Brokers with Bad Marks Stay Active in States

August 3, 2022No Comments

Brokers who were no longer on the Financial Industry Regulatory Authority’s BrokerCheck but stayed on other regulator regimes were more likely to have a history of misconduct, according to a recent report.

How FAs Show Hypothetical Performance — and How They Should

August 3, 2022No Comments

Good advisors are upfront about the difference between hypothetical and actual performance, but many are not, Forbes contributor Ivan Illan writes.

Here's Why Advisors Think They're Successful

August 2, 2022No Comments

Male and female advisors approach the impact of other people on their success quite differently, according to survey findings.

Wells Reinstates Diverse Hiring Policy Amid Criminal Investigation

August 2, 2022No Comments

The company plans to keep to the 50% “diverse candidate” guideline but apply the approach based on job level instead of compensation, as it had before.

Advisor Group Rolls Out Wellness Program for Employees

July 28, 2022No Comments

The new program is a collaboration with healthcare firm Aetna and virtual behavior healthcare company Talkspace.