While too much client communication is better than too little, achieving the right balance can enhance client satisfaction, retention and referrals, says Nerd’s Eye View in a post about a report, by Australia’s Beddoes Institute, on effective client outreach.

Though meetings rank as clients’ favorite way to hear from their advisors across all age groups, Gen Y folk are a bit less enthusiastic about them than baby boomers. They’re likely to prefer in-person get-togethers billed as informal check-ups rather than formal reviews. Gen Xers, meanwhile — today’s 35-to-50-year-olds, roughly — are slightly happier with e-mails than either boomers or Gen Y members. Texting and Skype-like calls rank low on most clients’ lists. Everyone hates faxes.

The generations also have different attitudes toward “one-to-many” communications, such as newsletters and webinars. While boomers and Gen Xers are fairly (and about equally) keen on electronic newsletters sent to them as e-mailed links, Gen Y clients want them sent to their Facebook or Twitter accounts, according to the Beddoes Institute. Printed newsletters or brochures are appreciated by only about 20% of boomers and Gen Xers and half that many of the younger set. Though they’re pushed by marketing consultants and the like, webinars — and I’m guessing videos belong in the same bracket — aren’t very popular. They’re in favor with around 7% of clients, regardless of age.

The point, says Nerd’s Eye View, isn’t that you have to slice and dice communications strategies to please different age-band cohorts. Instead, include as many delivery options as possible to cover a variety of overlapping preferences.

So, if you like printing glossy pamphlets, distribute online versions via e-mail and social media as well. It’s a sure bet that some recipients will consume a message in one form that they’d ignore in another.