The National Association of Plan Advisors says it has a new program and designation aimed at advisors who want to show expertise in advising employers on nonqualified plan design.

Advisors attaining the program's Nonqualified Plan Advisor designation will be able to demonstrate their “knowledge, expertise, and commitment to working with nonqualified deferred-compensation and executive-compensation plans,” according to NAPA.

The program, which was devised by advisors and retirement plan experts, offers online courses covering nonqualified plan tax considerations and plan financing, plan marketing and implementation, employer incentive and equity plans, life insurance, and informal funding of nonqualified plans, nonprofits and rabbi trusts, the group says.

NAPA members can take part in the program at no cost, though the exam comes with a “modest cost,” according to the group.

“Attracting and retaining the unique talent sets of the C-Suite require programs that go beyond profit-sharing and 401(k) programs," Jeff Acheson, a private wealth advisor with Advanced Strategies Group and one of the program's authors, said in the announcement. “Nonqualified plans provide the flexibility in design and funding to fit the shifting needs of every organization. We are pleased to be able to expand an informed awareness and reach of these vital benefit programs through the National Association of Plan Advisors.”

The program's sponsors include NFP, Broadridge, Equitable, Fulcrum Partners, MassMutual, Newport, New York Life, the Pangburn Group, Principal and Protective, Napa says.