Insurance distributor and wealth management firm Integrity Marketing Group says it’s acquiring the registered investment advisor firm Gladstone Wealth Partners.

Founded in 2012 by Robert Hudson, Gladstone currently oversees more than $13 billion in client assets, offering an open architecture, multi-custodial RIA platform as well as access to a full-service broker-dealer, according to Integrity.

Integrity didn’t disclose the financial terms of the deal, which “is scheduled to close upon regulatory approval,” according to the firm.

As part of the transaction, Hudson and Gladstone chief executive officer Richard Frick will become managing partners in Integrity, the company says.

"The addition of Gladstone Wealth Partners to the Integrity family means that we can serve the life, health and wealth needs of Americans better than ever before as we help them plan for the good days ahead,” Bryan Adams, co-founder and CEO of Integrity, said in the announcement.

“Gladstone's wealth management expertise combined with Integrity's strength in marketing, technology and product distribution will give rise to far-reaching new solutions,” he added. Gladstone, meanwhile, will be able to tap Integrity's insurtech platform for “robust technology optimized by deep data insights and constant product development,” according to Integrity.

“Through this transaction, many of our existing Gladstone advisors will become equity owners in Integrity, which will enable them to participate in the future appreciation of our combined business,” Frick said in the announcement. “Recruiting and serving the industry's premier financial advisors has always been a core strength of ours and I have never been more excited about the future of our business, our partners, our advisors and their clients than I am today."

Integrity has close to 6,000 employees working with around 500,000 agents and advisors serving over 11 million clients annually, according to the firm. This year, Integrity will oversee more than $30 billion in assets under management and advisement through its RIA and broker-dealer platforms, the company says.

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