Welcome to this week’s ETF Insider. ETFs and alternative investments generally sit on opposite sides of the investment spectrum, but both are in high demand by advisors trying to navigate an environment in flux, new research shows. Despite the striking difference between cheap passive exposure and expensive private assets, the two product trends actually work together for advisors looking to stand out with clients, yet keep costs moderate. We’ll explain why.

The market downdraft has slowed ETF sales compared with the record-shattering 2021. Yet it hasn’t put a kink in the product development pipeline; providers continue to flood the market largely with active strategies. It’s a bet on continued adoption of the ETF vehicle, whether active, passive or something in between, analysts say.

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Jackie Noblett, producer of ETF Insider at Financial Advisor IQ.