Charles Schwab chief executive officer Walt Bettinger believes that leading ride-hailing and food-delivery apps have shaped what brokerage and banking clients expect from their financial services providers, according to news reports.

“The expectations for clients of the experience they have at their financial-services company is formed by the experiences they have at Uber, DoorDash or Amazon,” Bettinger told Bloomberg after Schwab reported fourth-quarter earnings this week.

Bettinger said the Covid-19 pandemic “probably accelerated” trends, such as consumers expecting to engage with their service providers in various ways and not just in person, according to the news service.

The CEO believes that trust is essential for any organization and is best established via live interactions — but once trust is there, “clients are much more interested and open to doing that in a virtual manner,” he told Bloomberg.

Bettinger added that Schwab is “in a mode of hiring people, but the clients are open to engaging and interacting in different ways than they might in the past,” according to the news service.

The company has announced hundreds of openings in recent months for positions including client service and support, financial consulting, software development and engineering, across Schwab as well as the recently acquired TD Ameritrade divisions.

Bettinger tells Bloomberg that the integration with TD Ameritrade, which Schwab acquired for $26 billion in 2020, is on schedule to be completed in the second half of next year.

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