Cetera Financial Network says a pair of advisors who served roughly $137 million in client assets at LPL Financial have moved their practice to its network.
Jimmy Woods and Brent Walker operate Fortress Wealth Management in Smyrna, Tennessee, the firm says, and are joined by administrative assistant Victoria Hirtzer. Fortress specializes in family wealth management, emphasizing a balanced life, planning for future generations and “joy-filled giving,” according to Cetera.
Fortress is looking to expand, and Cetera’s technology offerings can help achieve that, according to Woods.
“Our team is poised for continued expansion, and we are confident that this new partnership will give us the cutting-edge resources to seize future growth opportunities while continuing to deliver an exceptional client experience,” Woods said in a statement.
“We feel invigorated by Cetera’s culture and welcome their commitment to our success,” he added.
Woods previously spent 12 years at LPL beginning in 2009, and before that he worked for more than a decade at Edward Jones, BrokerCheck records show. He started his financial services career at PFS Investments in 1996. Walker’s first registration was with Edward Jones in 2014, where he spent less than a year before moving to LPL in 2015, according to his BrokerCheck profile.
One new digital tool at advisors’ disposal is a client-generation tool known as LeadEngine, which Cetera opened up to all its advisors earlier this month. As of December 1, the program had converted more than $20 million in assets for the roughly 100 advisors with early access.
Another, Growth360, scores Cetera advisors on a five-point scale against their fastest-growing peers on factors like business segmentation, social media savvy, customer relationship management and more. Growth360 was announced at Cetera’s Connect21 in September.
Advisors have taken notice, says Cetera head of business development John Pierce.
“At a time when innovation continues to disrupt how financial advice is delivered, Cetera affiliates and their customers have access to the industry’s most sought-after suite of tools and technologies,” Pierce said.
Last month, Cetera announced that it added more than $2.4 billion in client assets in the third quarter, putting it on pace to add $10 billion in 2021.