Morgan Stanley is making further inroads into handling crypto assets, unveiling a new research team focused on cryptocurrencies, according to news reports.

The company has named Sheena Shah head of a new team that will research cryptocurrencies’ impact on equities and fixed income around the world, Bloomberg writes, citing a memo to staff.

Shah, who currently heads Group of 10 foreign-exchange strategy for Europe and has already contributed to Morgan Stanley’s research on crypto, will be based in London and will report to James Faucette, who oversees Morgan Stanley’s fintech and payments research teams in the U.S., and Adam Wood, who heads the same teams in Europe, according to the news services.

“The launch of dedicated crypto research is in recognition of the growing significance of crypto currencies and other digital assets in global markets,” according to a Morgan Stanley memo cited by Bloomberg.

Morgan Stanley competitor Bank of America formed a new research unit to focus on cryptocurrencies and related technologies back in July.

Morgan Stanley was reportedly among the first traditional financial services firms to roll out cryptocurrency investing to its clients. Within weeks of opening investing in NYDIG and two other bitcoin funds in March, its clients invested close to $30 million into NYDIG.

This summer, JPMorgan — whose chief executive officer, Jamie Dimon, said four years ago that he would fire anyone trading Bitcoin — told its advisors that they can trade on behalf of their wealth management clients in five cryptocurrency products.

Wells Fargo quickly followed suit.

On Monday, Interactive Brokers Group joined in as well, announcing low-fee cryptocurrency trading on its platform, according to Reuters. The firm’s clients will now be able to trade in Bitcoin, Ethereum and Litecoin, the newswire writes. The trades will come with a 0.12% to 0.18% commission, according to Reuters.

The discount brokerage joins the likes of Robinhood Financial, Charles Schwab, Fidelityand TradeStation to offer trading in cryptocurrencies or related products, the newswire writes.

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