We are proud to announce the winners of the second annual Financial Advisor IQ Service Awards.

The awards honor those the asset managers, DC plan recordkeepers and other business partners that advisors consider most valuable to their day-to-day practices. The 2021 FA-IQ Service Awards are based on 903 responses to an online poll, across brokerage, RIA and other channels. Advisors voted between April and June.

This year brought an unusual level of ambiguity and uncertainty for advisors and their client as the pandemic continued to roil expectations. Many advisory firms changed their plans for calling employees back into the office, while industry conferences were a mix of virtual, in-person and postponed.

Against this backdrop, this year’s awards are a reassuring reminder of core principles that remain certain: advisors want to do business with companies they can count on to deliver superior service; thoughtful communication matters immensely; and consistency wins. In fact, 14 of the 25 organizations that won gold, silver of bronze medals also won medals last year. Looking ahead, advisors seek more nimble and purposeful contact with their asset manager and other business partners as the industry continues a mix of home/work arrangements. Such set-ups will further emphasize digital engagement.

This spring, we invited financial advisors to identify the firms they consider to be standouts in the investment management business. A majority of the more than 900 respondents were readers of FA-IQ.

We used advisors’ votes — and only advisors’ votes — to determine the Financial Advisor IQ Service Award winners across 21 categories. See the full list here.

We split the asset managers into three group based on total assets in mutual and exchange-traded funds: large managers (those with more than $100 billion); midsize ($20 billion to $99 billion); and small ($4 billion to $20 billion). For asset managers, categories included Sales & Relationship Management Teams; Product Management; and Content & Commentary, which we divided into five sub-categories. For recordkeepers, the categories included Participant Tools, Client Service, Price, Reporting and Cybersecurity/Privacy. Learn more about the methodology here.

We congratulate all of our medalists, who exemplify the high standards of service critical to thriving in the future as the industry landscape continues to shift.

And as we track these changes, we look forward to next year’s FA-IQ Service Awards.