Investors in America mostly stick to their beliefs, and that has coincided with the increasing popularity of sustainable investments, according to a recent report.

Most people in the U.S. — 67%, in fact — say they wouldn’t invest against their personal beliefs, according to asset management company Schroders .

Meanwhile, while only 50% of people in the U.S. “frequently” put their money into sustainable investment funds rather than into those that didn’t take into account sustainability factors, that percentage has grown to 64% in 2020, according to Schroders.

Schroders’ survey of people in the U.S. found that most people consider the possibility of making more money on their investment as the main reason they’re attracted to sustainable investing: 55% say they’re attracted to sustainable funds because they’re likely to offer better returns, while 49% of people find them attractive because of their wider environmental impact and 48% because of their “societal principles.” 

Meanwhile, 4% of respondents in the U.S. say they’re not interested in sustainable funds because they don’t offer higher returns and 2% aren’t interested because they don’t align with their principles, according to a survey of 23,000 people from 32 locations around the world.

Schroder says the respondents are people those who will be investing at least €10,000, or the equivalent. in the next 12 months and who have made changes to their investments within the last 10 years.

Meanwhile, financial advisors could be doing more for those customers who are interested in sustainable investing: 35% of respondents in Schroders’ survey say that their advisor only provides them information on sustainable investing when they ask them.

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