True Capital Management says it’s closed a minority investment from an affiliate of Cresset Capital.
As part of the deal, TRUE CEO Doug Raetz, chief operating officer and president Heather Goodman and other key employees will keep majority ownership of TRUE, according to a press release from the company.
Founded in 2007, TRUE specializes in wealth management for professional athletes and other sudden-wealth clients, overseeing more than $1.2 billion for more than 200 households, the company says.
Cresset, founded by private equity entrepreneurs Eric Becker and Avy Stein, is a multi-family-office platform with offices in Chicago, San Francisco, Seattle, Denver, Minneapolis and West Palm Beach, Fla., according to the press release. The firm offers wealth management, investment advice and other planning services through its RIA, Cresset Asset Management, which oversees around $6.7 billion in assets, TRUE says.
The investment is aimed at leveraging Cresset’s acquisition experience and access to capital to assist TRUE with its growth initiatives as well as give access to clients of both firms to more private market investments, according to the press release.
The companies didn’t disclose the financial terms of the deal.
Cresset has been growing its wealth management practice in part by poaching advisors as well as through acquisitions. Last year, it poached several brokers from JPMorgan and BNY Mellon and added two wealth management practices, each overseeing $500 million.
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