Count UBS all-in for sustainable investing.

The wirehouse announced this week that its Global Wealth Management unit’s assets in its 100% sustainable cross-asset portfolio have passed the $5 billion mark — more than quadrupling in size since its January 2018 launch.

At the same time, UBS has made plans to create a desk of investment experts to “field advisors’ and clients’ requests on sustainable investing,” says Mark Sanborn, head of the wealth management unit’s UBS’s Americas investment platform and solutions.

“The aim is simply to further bolster our resources,” Sanborn says.

UBS, however, may not be leading but rather following investors with its moves to ramp up sustainable investing resources and avenues.

The percentage of sustainable investments in their portfolios increased from 22% to 27% in the past five years, respondents to a survey conducted by UBS and released this week told the wirehouse.

For the survey, UBS polled 3,653 investors and business owners with at least $1 million in investable assets (for investors) or at least $250,000 in annual revenue and at least one employee other than themselves (for business owners).

Mark Sanborn

The respondents included business owners and investors from 17 markets: Brazil, China, Germany, Hong Kong, Indonesia, Italy, Japan, Malaysia, Mexico, Philippines, Singapore, Switzerland, Taiwan, Thailand, the U.A.E., the U.K. and the U.S.

The survey took place from March 10 to 28.